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Yellow Pages Companies Launch iPad Apps
When Apple announced its highly-anticipated iPad table device in late January, I expressed optimism that Yellow Pages companies would embrace the new platform as another medium for its local business...
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Yellowbook Launches New iPad App
The Yellow Pages iPad app craze continues. In a first for a major Yellow Pages company, Yellowbook announced this week that it’s joining Avantar and Yellow Magic in launching an application for...
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Pew Research: Mobile Device Ownership on the Rise
Earlier this week, Neg Norton wrote a column on Search Engine Land about the growing importance that the iPad and similar tablets will play in our industry as more consumers adopt the devices. As Neg...
View ArticleYellowbook, AT&T Launch Updated Tablet Apps
As consumers increasingly adopt iPads and tablets, local search companies are continuing to refine their business listings apps to provide users with newer features. Last week, Yellowbook announced the...
View ArticleLocal Search Roundup: Small Business Saturday, Black Friday and Tablet Adoption
Second Annual ‘Small Business Saturday’ Promotes Local Buying Millions of Americans – including President Obama – participated in the second annual Small Business Saturday on November 26. The national...
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AT&T Interactive: Availability of Menus Plays Key Role in Local Restaurant...
AT&T Interactive recently announced some interesting stats about the positive impact that the addition of menus to its local restaurant listings is playing in driving hungry consumers into area...
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vSplash’s BuzzBoard: Connected On the Go
A few weeks ago I wrote about the vSplash team’s new sales tool, “BuzzBoard,” which will prove incredibly valuable for sales reps, changing the way they prep for sales calls. We thought it was worth...
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xAD/Telmetrics: 90% Conversion Rate for Mobile Restaurant Search
In their latest installment of the Mobile Path to Purchase Study, xAD and Telmetrics partnered to deliver some interesting insights on mobile restaurant behavior. The study found that the restaurant...
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Facebook Makes Waves with Mobile Advertising
In these first few months since Facebook went public, there’s been a lot of skepticism out there about the popular social network’s ability to capitalize on the fast-growing mobile ad market. Back in...
View ArticleFive Areas That Demonstrate The Growing Potential of Local Search
In my monthly column on Search Engine Land, I discuss the results of an interesting new national survey sponsored by YP entitled “How Consumers Are Using Local Search.” The survey, which was conducted...
View ArticleWhat Will Yellow Pages Create for the Tablet?
Yesterday in San Francisco, Apple CEO Steve Jobs introduced his company’s latest, highly-anticipated innovation – the Apple iPad Tablet. If you’ve followed the news recently, you already know that...
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New Report Demonstrates Need for Local Businesses to Re-evaluate Mobile Strategy
As mobile plays an increasingly central role in the local search experience, we need better insights into how consumers are using non-PC devices to find neighborhood business information so that local...
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Moffett: Just 5% of Tablets Active in Mobile Data Plans
With the proliferation of tablet options in the marketplace, consumers are increasingly faced with the difficult choice of which brand to purchase. Each device – whether it’s a Google Android tablet,...
View ArticleTechnology’s Impact on the Local Search and Advertising Space
Over the past 15 years, there have been some major changes in how local businesses are found by consumers. Today nearly 86 million people access local business information on their mobile phone...
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Yellow Pages Publishers Launch Mobile-Optimized Opt-Out Website
We’re joining with Yellow Pages publishers to announce that we’re making it even easier for consumers to customize the delivery of directories to their homes and businesses. Starting today, consumers...
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LSA|14: Apple Co-Founder Steve Wozniak Shares Passion for Innovation &...
Steve Wozniak covered a wide range of topics including his childhood and early career motivations, initial successes at Apple, his relationship with Steve Jobs, thoughts on Apple’s business today,...
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Infographic: Over 50% of Consumers Reach for Mobile at Start of Path to Purchase
Consumers now spend more time online via mobile devices than PCs. This migration has led to a shift in how consumers make local purchase decisions. According to Telmetrics and xAd’s Mobile Path to...
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Bing Study: Online Search Trends Vary By Device During Different Times of Day
Building rapport and gaining visibility within a community can be difficult for SMBs if they are not targeting through the right media at the right time. To ensure a successful message, it is important...
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